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Product Market Fit Alone Is Not Enough For B2B SaaS Startup Success | Sales Market Fit Is Critical buying journey sales process youtube Jul 30, 2021

Finding the right Sales Market Fit is one of the most critical elements of B2B SaaS success yet under-discussed.

By finding the right sales approach to match your market decision-making buying journey will ultimately help your business close more deals quickly and achieve accelerated growth...

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The Complexity of an Organisation's B2B Buying Journey buying journey sales process startups Jul 06, 2021
When we are responsible for sales within a business, it is easy to get consumed about what is important to us without considering what is going on in our potential client's organisation.

This point of view is completely understandable as we tend to focus on what is important in our...
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Would You Buy a Solution Before Knowing the Problem problem definition sales process solution selling technology adoption curve Jul 05, 2021

Sometimes the best way to demonstrate a point of view is through an analogy, so stay with me for a moment.

Cryotherapy is a somewhat recent health fad that has hit the consumer market too, I would imagine, help with any number of ailments an individual might have.

For those that don't...

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